Bartolo Mascarello

Bartolo Mascarello is a legendary name of Barolo and Langhe, a small producer who made the history of the appellation. Today the winery is run by his daughter Maria Teresa who carries on a handicraft production among which stands out, like a diamond, a single label of Barolo which, as tradition wants, combines more crus in a single bottle. The philosophy with which it is produced has remained unchanged over the years and it is firmly and rigorously based on the safeguarding of the ancient traditions of the territory, in contrast with the international taste and with expressions with "the taste of barrique", to use the critical words of the great winemaker.Mascarello winery was established in 1919 when Giulio, a veteran of the First World War, returned to his hometown of Barolo and decided to set up his own business, abandoning the Cantina Sociale. His flair and competence pushed him to buy, with considerable sacrifices, small portions of vineyards, located in particularly suited areas: in Cannubi, in San Lorenzo and in Ruè. In the sixties his son Bartolo, ex-partisan and mayor of Barolo, entered the winery and, with his personality, gave a decisive change in the production, by developing an autonomous, original and traditional style, without indulging in the French fashion and in separate vinification per vineyard, remaining, as he loved to define himself, "traditionalist in wine and progressive in politics". Today the family property has only 5 hectares of vineyards, 3 of which are dedicated to Nebbiolo and from which are produced a little less than 15,000,000 bottles, contended by wine lovers from all over the world. Bartolo Mascarello's wine is a great and timeless classic of Langhe: a label which has entered the history of Italian enology. Mythological and stubbornly against the fashions of the moment, Bartolo Mascarello's Barolo has gone down in history as the wine of intellectuals, of critical consciences, loved by enthusiasts, experts and critics but also by high-profile intellectuals such as Norberto Bobbio, Mario Rigoni Stern, Nuto Revelli, Giulio Einaudi and, most recently, Carlo Petrini. Extraordinary, powerful and velvety, Bartolo Mascarello's Barolo is a monument of the Langhe, a bottle which embodies the historical memory of the territory.